Per the Mirror:
Rodgers will have to pull off a massive clear-out at Anfield to get the proposed £15million deal done though.
Sturridge is a fine player with a bright future in the Premier League, but the Reds do not need another player like him.
Fabio Borini, Luis Suarez and young star Raheem Sterling give Rodgers enough attacking quality and pace at forward. There's no need to overpay for Sturridge when he doesn't satisfy a huge need in the Liverpool squad.
The real areas of the Liverpool squad that need to be bolstered are the left-back and right-back positions.
The best option for Rodgers would be to wait until the January transfer window to make more moves. At that point, he will have a few months to analyze the strengths and weaknesses of his team, and then he can revisit the possibility of adding Sturridge to the squad.
It would be awful for Liverpool if they spent £10 million or more to get Sturridge and then didn't have enough funds to replace an injured star during the January transfer window.
Sturridge just wouldn't be a smart signing for the Anfield club right now.