CM Punk has the ability to play any role he wants in a WWE ring and play it well.
This was evident from his time as the Straight-Edge Superstar with ECW to the Straight-Edge Society with SmackDown to the Nexus (let's face it, that was horrible, but Punk made it decent.), to his latest role as the "Voice of the Voiceless" Best in the World.
Now, here over the last few weeks, we're getting to see a new Punk. This one all about respect from management, the fans and fellow WWE superstars.
Many felt Punk's heel turn started at Raw 1000 when he attacked The Rock, but it was completed with his attack of Jerry "The King" Lawler on Raw a couple weeks ago.
With CM Punk's popularity at an all-time high, was this the right time to make the turn?
Here are seven reasons the heel turn of CM Punk is great for business.