The WWE United States Heavyweight Championship has been neglected pretty badly, but it doesn't have to be.
Some pretty legendary names have held the WWE United States Heavyweight Championship.
Terry Funk. Ric Flair. Ricky Steamboat. Harley Race. Jimmy Snuka. Greg Valentine. Roddy Piper. Wahoo McDaniel. Magnum TA. Tully Blanchard. Dusty Rhodes. These wrestlers, and a ton of other greats, have held this belt.
For wrestling fans who only know about the title's history over the last couple of years, they have no idea just how important this title belt used to be. But by looking over the WWE roster, it doesn't have to be that way.
There's a really simple solution for WWE to make the belt at least relevant.
WWE should first put the title on Cody Rhodes, who is someone that many view as a future main event player for the company. Then they should try to consistently give him a storyline (and perhaps a title match on a pay per view). It's a simple, but very effective and it will work.
Instead, the title is stuck with Santino Marella. A comedic character, who adds no depth to the title, but instead devalues it. His character does not need the belt.
The WWE United States Heavyweight Championship is now less important than the Divas championship, it seems.
Giving Rhodes a feud each month would be a good (and simple) way to solve that problem.
If not Cody, there are plenty of other options. The Smackdown roster is filled with ultra-talented wrestlers who can be used to build up the US title again.
Everything that WWE needs in order to have a competitive and relevant US title division is right there.
The only missing ingredient is desire. Not the wrestlers' desire; management's desire.
WWE simply does not want any focus on the US title right now.