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In Rodgers' rookie season, he managed only 57 touches. Coming off three consecutive 1,110-plus-yard seasons at Oregon State, his rookie season was a major disappointment.
You may look to his 5'6", 196-pound frame and point the blame in that direction, but that argument is thrown out the window when you consider the careers of Maurice Jones-Drew and Darren Sproles—more or less the same size as Rodgers.
Rodgers failed to leap Michael Turner in the depth chart and likely won't succeed this year either. However, he did see more carries that backup Jason Snelling by season's end.
Rodgers looks to start the season as the second-stringer and take over full-time if Turner goes down. Rodgers' 4.52 doesn't put him among the most gifted backs in the league, but the Falcons have stated they're trying to get him more involved this year, and that they trust him as a three-down back.
Use a late-round pick on Rodgers, and watch his value skyrocket as the season progresses.