In the past few years, the Jockey Club has worked on improving television coverage for the sport. In addition to having racing channels such as TVG and HRTV, main markets such as NBC and ABC have taken a front seat in major racing coverage as well.
But to make this coverage even better for fans, the sport worked with different producers for feedback on how to improve in the coming years.
“Under their guidance, we produced a four week Road to the Kentucky Derby this year through the NBC Sports Group that garnered 1.6 million viewers,” Vice President of Business Development Jason Wilson said. “We chose our races wisely as they accounted for 60% of the Kentucky Derby field, and eight of the top nine finishers. As a result, mainstream viewers were already introduced to the most promising 3-year-olds prior to their big day, and televising the prep races set the stage for a successful Triple Crown series.”
The television coverage is not only based around the Triple Crown, as other big races are also getting their chance on mainstream channels such as the Saratoga Summer series, which the NBC Sports Network is featuring this summer.