Horse Racing Improves Ways to Attract Fans

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Horse Racing Improves Ways to Attract Fans
Alan Crowhurst/Getty Images

In a world that gives the casual sports fan many different options on what to watch every week, horse racing is putting in extra effort to make a successful comeback. Over the past few years, racing has moved into the new age by embracing social media and finding new ways to bring fans into the sport in innovative ways.

But what exactly is racing doing to attract a new crowd to an unpopular sport? Let’s take a look.

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