Tito Ortiz Continues Involvement in MMA as a Manager with Primetime 360

Matthew RothFeatured ColumnistAugust 20, 2012

Jul. 7, 2012; Las Vegas, NV, USA; UFC fighter Tito Ortiz reacts following his loss in a light heavyweight bout in UFC 148 at the MGM Grand Garden Arena. Ortiz retired following the fight. Mandatory Credit: Mark J. Rebilas-US PRESSWIRE
Mark J. Rebilas-US PRESSWIRE

Prestige Worldwide. Entertainment 720. Primetime 360.

The first two of those are completely fictional businesses. The last is Tito Ortiz's latest venture.

After retiring from MMA following a loss to Forrest Griffin at UFC 148, Tito Ortiz has decided to use his experience as a fighter to become a manager. Ortiz was quite outspoken that his contractual standoffs with Zuffa were to improve the treatment of all fighters. He now will have to put that experience to use as he represents the future of the sport.

Jerry Sullivan of the Orange County Business Journal was the first to break the story. Primetime 360 Entertainment & Sports Management Inc. is a partnership between Ortiz and longtime friend and attorney George Prajin.

Ortiz is the owner of Punishment Athletics as well as the Punishment Training Center in Huntington Beach, Calif. He also has experience as a coach and is notorious for having run some truly grueling training camps. 

The goal of the management company is to represent athletes inside and outside of MMA, as well as artists in the entertainment industry. The company launched with Cris Cyborg and Rob Emerson as clients.

Cyborg is currently serving a suspension for testing positive for a banned substance following a win over Hiroko Yamanaka. Emerson was a cast member of The Ultimate Fighter. He is currently 13-10 in his MMA career.  

Primetime 360 is based in Huntington Beach, Calif.