No-one takes Santino Marella’s reign as the United States Champion seriously. His wrestling abilities are comedic at best.
The title itself lost its prestige long ago. It has been dragged through pay-per-view tuxedo matches, rarely defended and, at times, rarely seen.
It almost sounds like the Divas Championship.
For the first time since Extreme Rules almost four months ago, the United States title will actually be defended at a pay-per-view.
It was on the free-for-all pre-show then and it is again. At least it has a match though.
Relegating the United States title to the pre-show once again casts the title into obscurity, although it is by no means a surprise.
The problem with putting a title match in the pre-show is not only that few people will pay heed to it, but also that no one takes it seriously. The pre-show is merely about a little bit of fun.
The chances of the title actually changing hands are as likely as at any house show. It’s not impossible looking back to the tag-title change in January this year, but the chances are next to zero.
It goes without saying that if you lose a title at a house show or pay-per-view pre-show, the WWE has given up on either you or your titles. Just ask Evan Bourne and the Tag Team division.
Santino’s matchup against Antonio Cesaro does have some background to it, with Cesaro having picked up two non-title victories against Santino. In fact, there’s not much less building up to that match than to Kane and Daniel Bryan’s match.
Who knows what filler SummerSlam will provide, but, whatever it is, you can bet that this pre-show match would have been better off on the main card. Cesaro may be green and largely uninteresting, but he is talented and could help elevate the United States title.
However, no-one can elevate anything in the pre-show.
This booking of the United States championship match is just another nail in the coffin for the belt’s long and slow burial.