The World Heavyweight Championship is second most important title in the WWE. Based on the feud between Sheamus and Alberto Del Rio leading up to SummerSlam, however, it will not live up to that billing at one of the year's most popular shows.
Even though Sheamus and Del Rio have been involved in a storyline for around two months, the crowd has shown only moderate interest. Due to that, it looked like the creative team was going to pull the plug on the match two weeks ago when Booker T canceled the match.
Instead, they simply added back to the card on SmackDown without changing or altering anything. Nobody was added to make it a triple threat match and no stipulations were included to potentially make it more interesting for the fans.
It was just added back to the SummerSlam mix as if nothing happened. It's the type of decision that makes the WWE Universe scratch its collective head.
Sheamus and Del Rio are both above-average in-ring workers and will likely put on a pretty good match Sunday night. That's not enough to salvage the storyline, though. It takes more than a entertaining match to consider any feud a success.
Former World heavyweight champion Daniel Bryan would attest to that. He has been putting on great matches for a long time and is one of the best wrestlers in the business, but it wasn't until he improved in other areas that he finally got a huge push.
Since Sheamus took over the title from Bryan at WrestleMania, his feuds have been hit and miss. But after nearly 140 days as champion, it's safe to say his current storyline is the worst one yet. It just didn't build the anticipation a marquee SummerSlam match should have.
Rather than being a battle fans are looking forward to, it will likely get buried in the middle of the card where it will be quickly forgotten. It didn't have to be that way, of course, but a poor build will doom a match every time.
The only thing that could possibly save the day would be Dolph Ziggler cashing in his Money in the Bank briefcase. Even though I believe it's still too soon for Ziggler to make the jump, it's the only option the WWE has to make the fans care after the title match.
Otherwise, just chalk the entire storyline up as a loss and start fresh on the next SmackDown.