In recent weeks, there has been major talk of the WWE abandoning the Funkasaurus gimmick of Brodus Clay in favor of other, possibly edgier ideas.
The nearly 400-pound monster seemingly has the tools necessary for a huge push, but at present, the idea looks to have run its course.
The company hyped Clay's debut for months, putting it off each week, building suspense for the havoc that promised to ensue once he returned to action after a run as Alberto Del Rio's bodyguard.
What followed was the mass confusion of the WWE Universe, as they were severely thrown off by the promise of an unstoppable force, and were left with an oversized hip-hop dancer.
Sure, the idea was masterful at first, because it was one of the best swerves in recent memory. And once the bell rings, Clay has been all business.
But in the times before and after the bout, the fans are often left shaking their heads with the prospect of what could have been.