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WWE is missing legitimate heels. Yes, there are attempts at developing heels with the likes Damien Sandow, but there is a void in the upper echelon of wrestlers.
On Smackdown, the top heel is arguably Alberto Del Rio, who is not billed as an elite heel since he is often seen wrestling against Santino in squash matches.
CM Punk is the top heel on Raw, but the fans welcome his attitude so much that he’s more of an outspoken babyface than a traditional heel.
The truth is, the most popular wrestlers today are faces, which can make matches very one-sided.
Orton’s heel turn can definitely change that by filling the void of an elite heel on either show. He can immediately compliment Sheamus’ or John Cena’s traditional babyface personas.