It's hard to know what to make of today's B/R World Football Viral Video of the Day. But here goes anyway.
Go ahead, watch it above. Yes, that's Chris Kamara, the retired English footballer who now spends his days as a Sky Sports presenter and Olympic torch-bearer.
And, yes, he's half naked. At first.
Just wait, there's more (no, thankfully they don't show it).
If you thought Kamara's antics as a television presenter were funny, you'll probably enjoy this commercial. It's obviously a spoof, but if you didn't know, it also includes a random babe and Italian commentator Tiziano Crudeli.
After a bit of confusion in the locker room, Kamara ends up losing his towel and hilarity ensues.
So, what brand or product might this advertisement be encouraging us to buy/use? Is it the shampoo Kamara so enthusiastically uses at the beginning of the spot? The towel he can't seem to keep around his torso?
Nope, it's an ad for Ladbrokes, of course. Because nothing says sports betting like a goofy former footballer getting naked on screen.
We've got to ask: Why couldn't it have been the babe?
So what do you say, readers? Are you more or less likely to place a bet now that we've seen way too much of Kammy?
Either way, this is the latest proof that Kamara really must be part of FIFA 14's commentating team. Get it done, boys.