Since making his return from an ankle injury at Over The Limit and winning the Intercontinental Championship from Cody Rhodes, Christian has been working as a midcard face. In order to avoid losing him in the shuffle, however, a reversion to heel status should be on the horizon.
One of the great things about Christian is that he is equally capable of being a face or heel, so he is a Swiss army knife of sorts for the WWE who can be put in any situation. Looking back at his face turn, though, it was done in a strange way and it hasn't really benefited Christian at all.
When Christian was a heel last summer, it was probably the most fruitful time of his career as a singles competitor. He won the World Heavyweight Championship twice, although they were short reigns that were twice ended by Randy Orton. Christian did have a great rivalry with Orton, however, and had gotten over as a main-event-caliber heel.
With that said, I was initially fine with Christian's face turn because I thought it would lead to great things for the Intercontinental Championship. Christian didn't have any meaningful feuds, and he just ended up dropping the title to The Miz at Raw 1000 anyway, so now he is without a defined role.
If anything, you could say that Christian is like the new Chris Jericho. He has been putting some of the younger, up-and-coming superstars over as of late, including Damien Sandow on Raw. In fact, he made Sandow look extremely strong as he shook off a distraction from Brodus Clay and still managed to defeat Christian decisively.
I have no problem with Christian putting guys over since he's a wily veteran who has been around the block a time or two, but from an overall talent perspective, Christian should be doing more. You could argue that Christian is among the top five superstars in the ring and on the mic in WWE, and there aren't many people who would argue vehemently against that assertion.
Christian isn't a guy who could be rotting in the midcard, especially when the SmackDown main-event scene is in such a sorry state of affairs. World Heavyweight Champion Sheamus has been feuding with Alberto Del Rio for the past couple months, but the rivalry has been stale and uneventful, and their match at SummerSlam was canceled.
Sheamus clearly needs a different challenger and Christian could be that guy. He and Sheamus had a bit of a feud going before Christian's injury several months ago, and although Sheamus had been getting the better of him, there wasn't really a proper resolution. Christian could bring back his "one more match" persona and freshen up the world title scene, though.
Should Christian turn heel?
Randy Orton and Wade Barrett are two guys who may be entering a feud with Sheamus, but I would love to see Christian thrown into the mix as well. He could be part of a Fatal 4-Way at SummerSlam and come close to winning the belt, only for Sheamus to retain.
Perhaps Christian could then enter into a friendly face vs. face rivalry against Sheamus and come up short a couple more times before frustration gets the best of him, causes him to snap and become heel once again.
Christian may not be a guy who can carry the WWE on his back, but he would be far more useful as a World Heavyweight Championship contender than midcard-enhancement talent at this point.
Christian is an extremely talented superstar, but the issue is that if a guy isn't in the main-event scene, he gets no attention from the creative team in WWE. It's fair to say that Christian is lost in the shuffle right now and he could use a big change in order to get back to relevance.
I wouldn't necessarily put the world title back on Christian, but he is a legitimate contender who can be part of a good feud and hold the interest of the viewing audience. Things truly are a mess over on SmackDown right now, so the WWE would be smart to put a reliable, veteran guy in the title mix in an effort to stabilize things a bit.