2012 Summer Olympics

2012 Olympics: Telemundo Adds a Hispanic Twist to Their Olympic Coverage

Manu Ginobili is one of the many stars that Telemundo has featured in their coverage
Manu Ginobili is one of the many stars that Telemundo has featured in their coveragePool/Getty Images
James WilliamsAnalyst IIIAugust 9, 2012

One of the members of the NBC Sports family that is doing a fantastic job of covering the 2012 London Games is Telemundo. The Spanish language network that reaches over 210 markets nationwide and is carried on most cable and satellite companies in the United States is in the Olympic business in a very big way.

When the London 2012 games come to an end this week, Telemundo will have aired over 173 hours of Olympic coverage to the ever growing Hispanic market. Thus far, the network has focused on boxing, swimming, basketball, soccer and beach volleyball, but they have kept viewers updated on all of the big news going on in London.

The extensive Deportes Telemundo’s Olympic team has been anchored by internationally acclaimed sportscaster Andrés Cantor, who is famous for his signature GOOOOOAALLLL call. But the Telemundo team has also featured Jessi Losada, Mónica Noguera, Sammy Sadovnik, Edgar Lopez, René Giraldo, Karim Mendiburu, Kaziro Aoyama, Oscar Guzmán, Leti Coo and Verónica Contreras, as well as several former Olympic champions.

The mission for Telemundo has been to cover the sports that are of most interest to their core viewers and also to craft back story features on the large number of Hispanic American Athletes taking part in the 2012 London Games.

They also did a fine job of looking at athletes from outside the U.S.A. who have a large Hispanic fan base in this country. A few examples were Mexican diver and 2009 world champion Paola Espinosa, Cuban American multi-medal threat gymnast Daniel Leyva, Mexican American female boxer Marlén Esparza and Argentine NBA basketball player Manu Ginobili were all feature subjects of the Telemundo coverage.

Not unlike NBCOlympics.com, Telemundo has been very involved in both digital and social media throughout the games. The network's Olympics site, Telemundo.nbcolympics.com, has been a very busy and robust hub for America’s Hispanic readers to follow every aspect of the games in Spanish.

For most of the London 2012 Games, our focus has been on the NBC coverage and that is to be expected; however, we would be remiss if we did not take this time to mention the outstanding work the Telemundo team is providing to Hispanic viewers as they follow the Olympics.

Finally, if you haven’t seen the London 2012 Games on Telemundo, do take a moment to check it out or visit their website because it does offer another fun and entertaining view of the games.            

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