It's been a busy summer at Stamford Bridge.
Roberto Di Matteo has strengthened the side considerably and the Blues look set to challenge for the Premier League title next season
Reports of a move for Hulk continue to rumble on, but it's difficult to see why he's needed at the club.
Although Hulk is undoubtedly a world-class talent, this should represent the perfect opportunity for Roman Abramovich to close his wallet.
The European Champions have spent over £60 million on the likes of Eden Hazard, Marko Marin and Oscar, all of which can perform similar duties to Hulk.
With Juan Mata, Daniel Sturridge and Florent Malouda already at the club, the potential acquisition of the Porto forward appears to be gluttonous.
That said, it's easy to see where he would fit in.
Without Didier Drogba, Chelsea will rely on Fernando Torres to regularly hit the back of the net. He thrives on the opportunities created by those around him and needs plenty of service if he is running the front line by himself.
While Hulk will provide, he also has a habit of putting himself first.
He's played well for Brazil at the 2012 Olympics, but has also managed to frustrate by holding onto the ball too long.
For Porto, this can often go unnoticed. In the Premier League, this kind of behavior will quickly result in backlash from the fans and media.
It could be argued Eden Hazard suffers from the same selfishness. If Chelsea add Hulk to the mix, another player would feel the need to showcase his skills quickly.
Most players take time to adjust to England's top division, and while a quality side can carry the lag of an individual for a short while, it'd be troublesome if the fight for a first-team place hampered the club's progress.
For £40 million, Hulk doesn't represent value for money. Abramovich and Di Matteo need to utilize the squad that's already assembled. The team would become overcrowded if another versatile forward joined, meaning each player has less time to make an impression.
The Brazilian influence at Chelsea is already rather strong. With youngsters like Lucas Piazon coming, through, there is no need for another marquee signing.