2012 Olympics: Gabby Douglas and the USA Woman Gymnasts Outshine Michael Phelps

James WilliamsAnalyst IIIAugust 8, 2012

Gabby and her teammates are the stars of London 2012
Gabby and her teammates are the stars of London 2012Ronald Martinez/Getty Images

As we cruise toward the final few days of the 2012 London Olympics, we are starting to get some very interesting data. The information provided to Bleacher Report from NBC tells an interesting story of the events that have captured the interest of the viewers, as well as the names that will leave London as the stars of these games.

By far, these Games will be known as the digital Olympics. Well over 102 million video streams have been viewed on NBCOlympics.com, already surpassing the 2008 Beijing Games, and we still have four days of action to go.

Gymnast Gabby Douglas has become a true star at these games. According to the information from NBC, she crushed swimmer and all-time Olympic superstar Michael Phelps. Douglas got a whopping 18.27 million views to Phelps' 7.04 million views on NBCOlympics.com, making her the "Most-Clicked Athlete."

Douglas' teammates joined her in filling out the "Most-Clicked Athlete" list with McKayla Maroney, Jordyn Wieber and Aly Raisman filling in slots three through five. Beach Volleyball star Misty May-Treanor, swimmer Missy Franklin, sprinter Usain Bolt, swimmer Ryan Lochte and tennis star Venus Williams rounded out the Top 10.   

The USA women’s gymnastics team winning gold was the most-watched online event of the Games, followed by Usain Bolt's win in Men’s 100-meter dash. In third place was Michael Phelps' gold-medal win in the 200-meter individual medley.

Coming in fourth was Gabby Douglas winning the women’s all-around gold and placing in the fifth slot was the men's gymnastics team gold medal final. All five events surpassed the 1 million streams mark on NBCOlympics.com.   

This has also become the tablet and app Olympics. To date, 7.6 million tablets and smartphones have been used to view the games. Clearly, the second-screen concept that viewers would consume Olympic content not just on television has been confirmed.    

In sheer content, there has been another record. NBCOlympics.com has surpassed 1 billion page views and 1.1 billion across its computer, mobile and tablet platforms, including the two NBC Olympics apps, NBC Olympics Live Extra and NBC Olympics.

When it comes to the 2012 London Games, we just can’t seem to get enough content. Online or on television it remains a huge media success.