Playing for a bronze medal can be a tough chore to do. To come so close to playing for gold, only to get your heart placed in a blender as you meet your demise is suffering. It's tough.
But if you treat it just like any game you want to win, then bronze-medal games can be the therapy to cure the heartbreak that comes from losing in the semifinals of the London 2012 Women's Olympic Football Tournament.
For Bruno Bini's France and John Herdman's Canada, they know this all too well.
France lost to Japan 2-1 after a game they dominate statisically but not in terms of finishing. Canada played its best game of the tournament but lost in the 123rd minute to the United States in a 4-3 goal festival defeat at Old Trafford.
The onus will be on both teams to pick themselves up, dust themselves off and come out ready to take the bronze on Thursday. It's blue team vs. red team. Les Bleus vs. Big Red. France vs. Canada.
Kickoff at the City of Coventry Stadium is scheduled for 1 p.m. BST. Here are 10 bold predictions for this bronze medal game.