Over the past few weeks, I have been taking a look at WWE as a whole and its future as we look towards the next 1,000 episodes of Raw. While the product has been steadily improving, I have stated repeatedly that there is always room for improvement.
With that said, it is much easier to say it than actually put meaning into this statement. What exactly needs to be done? That is the question I am planning to answer.
Now, one of the biggest flaws in WWE is the logic of each storyline. One thing that took WWE above all else was there fantastic stories, and the longevity of each. Some even lasted throughout entire careers.
However, things just don't seem to be the same any more. Instead of long, well-thought-out angles, we have rushed, illogical and somewhat boring stories. '
There are plenty of examples, but the one that really comes to mind is the Anonymous General Manager. WWE took what could have been pure gold and drove it right into the ground.
After starting out as a face, the little computer got so obnoxious that it began to draw boos and after a while, it just disappeared. Without an explanation, the Anonymous General Manager left our television screens and has returned for one night only.
Who ended up being this evil authority figure? Was it Vickie Guerrero, Ric Flair or even John Laurinaitis? No. Instead, it was Hornswoggle.
It started out as a solid idea but turned into one of the worst angles I have ever witnessed on television.
What Is The Biggest Key To Success For WWE?
While I'm glad it is over, WWE could have chosen anybody, but they decided to take Hornswoggle? Really?
While WWE has always been filled with terrible storylines (Birth of a hand, Katie Vick, etc.) there always seems to have been a couple of great angles for each bad one. Nowadays, that isn't the case.
With the past few summers being carried by a big angle, it is just an example that WWE has relied on one really great storyline a year. While the Summer of CM Punk and The Nexus are great ideas, both really lost steam quickly and weren't used to their full potential.
WWE had struck gold, but really didn't run with it. It is just another example of WWE striking out with a storyline.
While bad angles drive me crazy, my biggest pet peeve has always been character development. Whenever WWE seems to create a great gimmick, they always try to take advantage and sometimes try to hard to put them over.
Take CM Punk, for example. In his role as a tweener, he was absolutely fantastic. However, with the fans cheering his name anywhere and everywhere he went, the creative team pulled the trigger unnecessarily and turned him into a full-fledged face.
While he still pulled it off, it was obvious that things just weren't the same. He had lost his edge that put him at the top, and really paid for it. Now, WWE seems to be attempting a do-over as he slowly transitions into a heel, but WWE really needs to make this angle pay off, or they will once again add to their list of failed characters.
Even AJ Lee has fallen from the graces as of late. Yes, I know she is now the Raw general manager, but I don't find her character as believable. WWE once again tried to use a character that is over to their advantage, and instead got the opposite results.
Ever since she counted three at Money In The Bank, I have been getting more and more annoyed by AJ, and things don't seem to be changing. In my opinion, WWE should have used her to help revitalize the weak Diva's Division, but it seems unlikely that WWE will ever attempt to repair things.
If AJ doesn't regain her spark soon, she may fall into obscurity just like those before her. WWE really needs to take a look at their wrestlers, and plan out the development of each, so we don't see wrestlers go from promising to not-so-promising in a matter of weeks.
My final argument targets the youth movement in WWE. Yes, I do believe WWE is going in the right direction with guys like Damien Sandow, Antonio Cesaro and the new-look NXT. With that said, I fear WWE won't push these superstars to their potential.
Some may disagree, but with the rumors of legends staying around long-term continuing to swirl, I fear it can become an issue extremely quickly. Sure, these older guys can stick around for a few years to help the ratings. However, what happens then?
If WWE doesn't focus on the future, they will end up in a downslide. They need to ditch the past and stop relying on legends. Instead, they need to create new ones.
For example Damien Sandow has the potential to be the biggest heel in the entire WWE, but if handled incorrectly, he could be made out to look weak and unbelievable.
If the older guys stay around in the main event scene, guys like Damien may never get their chance, and there comes a time where it is simply too late.
WWE has always been great at developing young stars, and while they are off to another good start, they need to continue to put these guys over instead of drowning the main event with past studs.
WWE will be around for a generations to come, but in order to regain its past glory, WWE needs to take a look at three keys: logic, character development, and the future.
If they can focus on these main ideas, they will be able to create a near-perfect product that will stay that way for years to come. As I've said before, they have the tools to succeed, they just need to use them correctly.