Gabby Douglas Endorsements: Corn Flakes Will Lead to Bigger and Better Things
Gabby Douglas is the best gymnast in the world and much like her predecessors, she is on a cereal box. Kellogg's—the makers of Corn Flakes—has given the 16-year-old an endorsement deal that will lead to multiple deals with other companies.
The Corn Flakes box that Douglas is on will not be able to be purchased until the fall, but there are multiple mock-ups of the box available. Endorsements are a tricky game though, as Gabby Douglas needs to make sure she believes in the product, and that it that won't cause her to gain a bad reputation.
She also has to make sure that her chosen endorsements will help her gain better recognition. She is already know by almost everyone with a television set around the world after winning the all-around gold medal in women's gymnastics.
Corn Flakes is a great start for the 16-year-old. Her bubbly personality, warm smile and care-free attitude are things that almost every company looks for when promoting their products. People want to feel happy in the tough times that are going on today, and Douglas is a feel good story.
Douglas and her sisters were raised by a single mother. They didn't have the most money nor did they have the absolute best lives. They did, however, have opportunity and a dream. Douglas' personality and background will make her marketable.
The thing that Corn Flakes provides for Gabby is visibility. While she is extremely marketable without them due to an Olympic victory, the added reach from having one of the world's biggest cereal companies will allow her to receive offers from everyone.
The best thing about Douglas is that despite all of her success, she is still humble and excited. Nicki Minaj tweeted her, and she flipped out with excitement. Multiple people have contacted her and she still shows the same humble attitude that she has always had.
Gabby Douglas' cash cow has come in, and all she had to do was spend her life training to be a top notch gymnast, smiling and loving her life while she was doing it. If any of the gymnasts deserve millions of dollars in endorsements, it's Gabby Douglas.
Scott Carasik is a Featured Columnist and Trends and Traffic Writer for Bleacher Report. As a Featured Columnist, he covers the Atlanta Falcons, NFL and NFL Draft. He is also the Falcons analyst at Drafttek and runs the NFL Draft Website ScarDraft.com and hosts Kvetching Draftniks Radio.
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