Thursday was supposed to mark the announcement of WWE's much anticipated launch date for their new network.
According to WrestlingInc.com:
During Thursday's conference call for 2012 second quarter results, WWE Chairman and CEO, Vince McMahon, said he hopes to make an announcement concerning the WWE Network in three months. "I hope next quarter I will be making an announcement on our Network," McMahon said.
McMahon acknowledged a delay in announcing details on the WWE Network. He stated at the last conference call in May that he expected an announcement to be made "within the next three months."
At this point I think it's safe to say a 2012 launch can be tossed out the window.
Don't get me wrong here, I realize launching a TV channel is a huge undertaking. Even though they have enough video to warrant one, there is no guarantee anyone will watch it. Even media giants like Oprah understand the hardships of launching a whole new channel with fresh content.
Ultimately, if this never happens, it may be a good thing. As we all know, Vinny Mac's ventures outside of the WWE tend to go south quickly, so I would hate to see the network be another casualty. I personally hope the network happens, as I would probably be a regular viewer. However, with the success of their YouTube content, one has to wonder if the WWE should just stick to that.
Let's face it, with more and more people going to the web for their entertainment choices, a dedicated YouTube-based subscription channel wouldn't be the end of the world.
That is what we have Chris Jericho for.