WWE wants the fans to think CM Punk is angry because he doesn't get the spotlight that he feels he deserves. It is a sound storyline to work with, especially considering the WWE Championship has not been contested in a main event since December.
The flaw with the current plan, however, is that SummerSlam is once again going to be built around another match. Brock Lesnar vs. Triple H is clearly the match people are paying to see, and everything else is secondary.
Plus, the addition of Big Show into the Punk-John Cena feud is not going to make anyone more interested. Hopefully there is a long-term plan to make the Punk storyline click, but right now it is all ideas.
Speaking of ideas, here is a look at what WWE is doing or possibly thinking about doing in the future, and other notes from the wacky world of professional wrestling.
Brock Lesnar's DVD Gets an Upgrade
Always looking to cash in on a big name, WWE is going to be re-releasing Brock Lesnar's Here Comes the Pain DVD with new features and a few never-before-seen matches from his time in development.
Question on Everybody's Mind: Will Lesnar come off well in the DVD?
Our Take: If you know WWE DVDs, a lot of them get skewed to make WWE come off in the best possible light (see: The Monday Night Wars, History of WrestleMania).
There are supposed to be new interviews on the DVD, which may or may not paint Lesnar as an evil human who hates wrestling and everything associated with it.
Hype Meter: 5 out of 5 Must-See DVDs
I like what WWE is doing with this re-release. Going back in time to see these developmental matches and where future stars came from is something WWE really should do more of. It allows the fans to see how much progress someone made from his early days to his peak.
Deeper Dive: Listing for Lesnar DVD (WWE DVD News)
Raw Gets Superkicked
In what can only be described as the best idea in the history of wrestling, next week's Raw show from San Antonio is expected to be built around "Shawn Michaels Appreciation Night."
Just two weeks after HBK returned for Raw 1,000, WWE is giving the fans another dose of sweet chin music.
Question on Everybody's Mind: Will Raw have a happy ending?
Our Take: As much fun as it is to see HBK standing triumphant, don't be shocked to see him left lying in a heap by Brock Lesnar, who is reportedly scheduled to be at the show. It would make sense to build the Lesnar-Triple H match at SummerSlam by having Lesnar destroy Triple H's best friend.
Hype Meter: 5 out of 5 Supershows
Even if Michaels doesn't get to leave the arena as well as when he arrived, it is certainly going to help the quality of the show to have him appear. You could tell where Raw was dragging this week without the star power it had the previous week.
Deeper Dive: News on next week's Raw (Wrestle Zone)
Tensai Touts and WWE Is in Hot Water
Another day, another stupid comment by a WWE wrestler.
One day after Abraham Washington tried to make a joke about Kobe Bryant, Tensai took to Tout to deliver a message to fans. In the video, he wound up making racist comments directed toward Sakamoto. (The video appears to have been taken down from the Tout website.)
Question on Everybody's Mind: Should WWE self-censor its performers?
Our Take: You would think this would be common sense, and these people would know when to keep their thoughts in their own heads. Sadly, with two incidents in two days, WWE should start paying closer attention to what its talent is saying in order to avoid these bad public relations incidents.
Hype Meter: 0 out of 5 Dumb Comments
I find it interesting that a WWE star is using Tout in character, and the company is unaware of what he is going to say. That wouldn't seem to make a lot of sense, though I guess the company can't be expected to keep its eyes focused on adults 24/7.
Deeper Dive: WWE to reprimand Tensai for Tout (ProWrestling.net)
THE FOLLOWING SECTION CONTAINS SPOILERS FROM THIS WEEK'S SMACKDOWN TAPINGS. IF YOU DON'T WANT TO KNOW WHAT HAPPENS, STOP READING NOW.
SmackDown Gets a New GM
After we were promised a new general manager for SmackDown on Raw, Vince McMahon started the show by delivering an answer and ending the suspense. The man in charge of SmackDown, at least for the time being, is none other than Booker T.
Question on Everybody's Mind: Will Booker be good in this role?
Our Take: I like the choice for two reasons. One, WWE usually puts heels in this role, so it is nice to see SmackDown go back to having a baby face GM. Two, it ensures that Booker will no longer be announcing, which is good for everyone involved.
Hype Meter: 4 out of 5 Spin-A-Roonies
Bringing Booker back to be an announcer never made sense to me. He was always a charismatic performer, so why stick him in a role that no one cares about? If nothing else, he will be a vast improvement over the dark days of John Laurinaitis.
Deeper Dive: Complete SmackDown spoilers (NoDQ)
Check back for more on the WWE as it comes, and check out Bleacher Report’s Wrestling Page to get your fill of the WWE. For more WWE talk, check out Ring Rust Radio for all of the hot topics you just can’t miss.