photo courtesy of wwe.com
Sheamus faces Alberto Del Rio at Summerslam. During their match Sheamus decides to no-sell ADR, instead opting to spend the eight minutes set aside for the match pounding the Mexican Aristocrat. ADR, furious with this display by Sheamus, storms to the back and quits immediately following the match.
The following Smackdown, Sheamus is squashing Cody Rhodes when Dolph Ziggler walks down to the ring. Rhodes capitalizes on this distraction and punches Sheamus, rendering him unconscious.
As Ziggler attempts to cash in the MitB briefcase, Vickie Guerrero distracts him long enough for Sheamus to come to and Brogue Kick Ziggler (who uses his amazing selling abilities and athleticism to do a triple backflip off the move).
Sheamus and Vickie now align and Sheamus adds another piece to him being WHC for all eternity because the WWE loves Vickie for some reason.
Sheamus continues to retain the WHC through SummerSlam and through the rest of 2012. Then Sheamus continuously appears on Raw and the ratings noticeably drop when he is on TV.
WWE Creative decides that Sheamus needs to be repackaged and he drops the title at the Royal Rumble to Alberto Del Rio.
The following Friday/Tuesday/Whenever it gets recorded day on Smackdown there is a new promo. It features Jesse and Festus talking about their farm down home and how they found their equalizer in the WWE.
These promos continue for several weeks and dumbfound everyone, except for those who read dirt sheets and know what is going to happen several months before it actually does.
After a match with Heath Slater, yeah he will still be around; ADR gets his celebration interrupted by the returning Jesse and Festus who introduce their equalizer...THE RED ROOSTER!
However, there is no Terry Taylor, the new Red Rooster is Sheamus. Because the WWE Creative decided to capitalize on his fiery red hair and pale white skin (think about it....he looks like a rooster).
The Red Rooster defeats ADR at WrestleMania for the WHC and then Jesse and Festus become Tag Team champions.