Cobb made some noise at punt returner throughout the year and flashed his playmaking potential whenever he was on the field at receiver. He finished the year with 25 catches for 375 yards and one touchdown (also scored in the opening game—when he ran the wrong route.)
The Packers elected to bring back veteran wide receiver, and fan favorite, Donald Driver for at least another season. That might be seen as a roadblock to Cobb's development at the position.
It won't be.
The Packers are bound, and determined, to get Cobb not only on the field in 2012, but to get the ball in his hands and to let his natural playmaking ability take over.
Be it outside the hash marks, from the slot or even in the backfield, head coach and play-caller Mike McCarthy will get as creative as possible in order to ensure that Cobb sees many more opportunities with the football this year.
In the team's first padded practice yesterday, Cobb was seen lining up at tailback as the first-team offense went into a hurry-up, two-minute drill situation.
Using Cobb in this manner allows McCathy the flexibility to go from his multiple wideout sets with no back in the backfield to a formation where the defense must honor the threat of the run or a screen pass. This must be done all while not having to sub in, which would then give the defense time to make its own substitutions.
The Packers boast one of the deepest receiving corps in the league.
From Greg Jennings to 2011 breakout star Jordy Nelson to James Jones to Driver, each member of the unit brings his own unique dimension to the offense. Each will more than likely see stretches where he sees a bunch of passes and stretches where he goes without seeing many balls thrown to him.
Cobb will be the exception.
He is unlike anyone else on the Packers roster and should be featured from the start. While Jennings and tight end Jermichael Finley will continue to see their share of plays designed for them, don't be surprised if and when McCarthy starts giving Cobb his own package of plays every week as well.