NBC will try to accomplish something in London that it has never done before. It is offering fans the option of watching games either live or on tape. Also, they have given viewers choices as to how they wish to follow the games.
For years, NBC has offered its prime-time Olympic coverage on tape delay. The reasoning was simple; the sporting event that draws the most casual and non-sports fans to their televisions is the Olympics.
So the premiere events of swimming, gymnastics and track and field will air in prime time to bump up the ratings, despite the fact they will be broadcast on tape delay. As a result, viewers will know who won long before the events air.
But if fans wish to see those events live, they can via broadband, but we will get to that in a moment.
As most viewers know, the network continues to tape delay its prime-time schedule from London.
The game changer is in the broadband area, where for the first time the network will offer every event live at NBCOlympics.com. There will be more than 3,500 hours of live coverage on 40 simultaneous streams. It will be the most extensive coverage of an Olympic Games in history.
The best part of the London games is that watching them has been made portable by NBC. Fans can enjoy watching really anywhere they wish by using one the many apps making the games mobile.
A report by TechWeb showed that over 40 percent of American's surveyed said they plan to watch the Olympics on their tablets or smartphone.
So as watch the more than 3,500 hours of Olympic coverage NBC is presenting, make sure you know what you will watch on your HDTV at home, your laptop at work, your tablet at lunch or your smartphone walking to the Metro.
It should also be noted that should you miss anything or want more information on a sport there is plenty of video content at NBCOlympics.com. So there is even an on-demand aspect to this package as well and it is very user friendly.