South Point Bets That Virtual Horse Races Will Keep Gamblers Playing
From on July 27, 2012
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When someone is on a roll at a craps table or roulette wheel, groups of people often huddle around the player and cheer, creating a buzz that carries across the casino floor.
It’s far less common to find that same kind of energy at the slot machines.
South Point executives hope to change that. They have invested millions of dollars on a new technology they hope will replicate the excitement and community feel of table games at slots.
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