Olympics 2012 Schedule: Live Streaming a Game Changer for Summer Games

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Olympics 2012 Schedule: Live Streaming a Game Changer for Summer Games
Ezra Shaw/Getty Images

The 2012 London Olympic Games are going to be entirely online. Every single competition for every single event will be live streaming for the millions of fans across the globe to enjoy as they happen.

NBC has done a great job to lineup tons of television coverage in the United States during the Games of the XXX Olympiad and will have round the clock coverage between the flagship station, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo and two specialty channels created solely for basketball and soccer.

However, because there are over 10,500 athletes from over 200 nations competing in 26 different sports and a total of 39 disciplines in these Olympic Games, there is no possible way that the network could possibly show all of the events, especially live.

Fortunately, the Peacock recognized this problem and the desire of many fans to watch their favorite events live, regardless of time zone or television market.

By going to NBCOlympics.com, viewers who have a cable, satellite or telco TV subscription that includes MSNBC and CNBC will be able to access a stream of each event in the London Games.

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While live streaming has been available for quite some time, it has never been as accessible or refined as it will be during the Olympics in Great Britain this summer. This technological revolution will allow fans from across the globe to catch their favorite teams and athletes compete in real time, instead of waiting for a tape-delayed showing or reading a dated report.

Considering that many of the events will be taking place at strange hours stateside and not going to be shown live on TV, the streams can expect to get some heavy usage.

It’s also wonderful for some less popular sports that generally do not get much airtime by the networks. Curious Olympic lovers will be able to explore all of the competitions and possibly find a new favorite sport they might have not been exposed to in the past.

All of this is now possible due to the magic of the internet and live streaming, something NBC has made the shrewd move to embrace.  

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