WWE RAW 1,000: Vince McMahon and the Company's Biggest Crossroad
It's not everyday that an individual transforms a dream into one of the biggest entertainment phenomenons the world has ever seen.
And while one person cannot take all of the credit for the success of the WWE, there is one individual who can certainly take most of it.
No other wrestling promotion has been able to do what WWE has done, as big as they have done it, for as long as it has been done.
So many writers, bloggers and WWE fans have analyzed the success of the WWE. And while there are so many factors to consider, the one constant, throughout its history, has been one man.
Vincent Kennedy McMahon.
As RAW 1,000 approaches, there are two questions that McMahon and this heavily promoted extravaganza need to answer:
1) What is the state of the WWE?
2) Where is it all going?
From a business standpoint, RAW's 1,000th episode is not just a celebration. It is an opportunity to showcase the success of the WWE and project confidence to fans and stakeholders that the company is as strong as ever and will continue to deliver.
Loyal fans are expected to tune in. They can be counted on. But they aren't the targeted audience.
RAW 1,000 will attract casual fans, the media, potential investors and sponsors, and potentially new fans.
As a result, although having superstars such as The Rock, Shawn Michaels, or Steve Austin earns a great pop, they won't drive the future of the WWE.
Former superstars and legends largely only speak to the nostalgia of older fans.
And Vince McMahon won't be around forever.
Therefore, the WWE also needs to project confidence in the future of its leadership.
Shane McMahon's resignation was a personal disappointment as I always thought of him as the real heir to the throne.
But Triple H, Stephanie McMahon and the mysterious Board of Directors need to showcase that the WWE's continued success does not depend on Vince.
Because if it does, then the WWE is not a long-term investment.
There are so many things that could make this special episode great. There are a lot of good ideas out there.
Whatever happens, come Monday, the WWE just needs to show the world that it's the best at what it does.
And that Monday will forever be RAW.
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