Arum Expects 400-500K PPV Buys for Chavez-Martinez
Promoters of the competing event Sept. 15 in Las Vegas have touted their card as “free-per-view,” a shot at the possible pricetag of $65 fight fans will have to pay to watch the Sergio Martinez-Julio Cesar Chavez Jr. showdown in HD that night.
Promoter Bob Arum nevertheless believes there still will be plenty of customers who’ll buy HBO Pay-Per-View’s four-fight show headlined by the long-awaited middleweight battle between Argentina’s Martinez (49-2-2, 28 KOs) and Mexico’s Chavez (46-0-1, 32 KOs), the WBC’s 160-pound champion.
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