It's that time again.
Time again for fans to renew their season tickets, and time again for clubs to devise clever ways of convincing fans to do so.
Crystal Palace have come up with a doozy. It was nothing innovative or groundbreaking, mind you, but it was brilliant.
Palace, a London-based club that plays in the Championship (English football's second tier), recently released a video campaign featuring cheerleaders in bikinis.
Smart move, right?
In the video, the ladies—a cheerleading squad known as the Crystals—present their cover version of the song "Call Me Maybe" by Canadian singer Carly Rae Jepsen.
Again, smart move, right?
The video, the cheerleaders and the bikinis form today's B/R World Football Viral Video of the Day.
If you're thinking that this all looks a bit familiar, that's because it should be. The cheerleaders for the NFL's Miami Dolphins did the same thing a while back. On YouTube, there's also parody version of the song that uses clips of American President Barack Obama.
All three versions are clearly outstanding, but as we're all footie fans here, there's only one real winner.
So, readers, how do you think this will help Crystal Palace's ticket sales this season?
The Eagles finished 17th in the Championship in 2011-12, comfortably avoiding relegation by 16 points. Even so, Palace finished 19 points adrift of the playoffs. In other words, this was a mid-table team last season.
This video could work wonders. Selhurst Park holds more than 26,000 spectators, and last season, Palace averaged just over 15,000 attendees per home match.
I'm thinking there's a good chance Selhurst Park could be packed regularly this season.
(h/t Five Year Plan Fanzine)