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Due to the Badgers' continued success on the field, Wisconsin has been able to raise the profile of its program. The Big Ten Conference championships and Rose Bowl appearances lead to increased national exposure, as do the numerous awards that the Badgers have won over the years. Additionally, Wisconsin has graduated numerous players to the NFL.
The Badgers' raised profile has allowed the team to schedule high-profile games in the future, allowing for even more national exposure. Concurrently, the Badgers' success has helped on the recruiting trail, as Wisconsin has been able to routinely sign high-profile recruits. As the Badgers sign better players, Wisconsin will be able to take the next step toward challenging for national championships.