Rarely is getting nude on camera a smart career decision, but as mixed martial artist Ronda Rousey will prove in this year's ESPN The Magazine Body Issue, sometimes it's the best thing you can do.
If you're unfamiliar with Rousey, let me give you the basics: She's a gorgeous, 25-year-old blonde who will not hesitate to snap your arm in two. She's got an Olympic bronze medal in Judo, and after winning her first five professional MMA fights—all via armbar—she is the current Strikeforce women's bantamweight champion.
Now, she's just two days away from becoming an international celebrity.
ESPN The Magazine will release its annual Body Issue on Friday, July 13, and with Rousey featured on one of the six different covers, her fame is sure to experience a major spike.
Rousey has a very rare combination of athleticism, beauty and deadliness. She's a fierce competitor, an absolute bombshell and as the world will soon learn, an intelligent marketer.
Unfortunately, Rousey is far from a household name because women's mixed martial arts is far from a mainstream sport. Hell, men's mixed martial arts couldn't even be considered mainstream at this point, so it should be no surprise that the women aren't receiving their due.
However, that will change (to an extent) on Friday, when Rousey's beaming smile and perfect body will be displayed on newsstands throughout the globe.
The Body Issue is insanely popular, and the worldwide leader doesn't just throw anybody on the cover. They clearly recognize Rousey's pure athletic greatness and marketability, and her decision to participate in the photo shoot will help both parties.
Rousey will sell some magazines for ESPN, and in turn, she will put herself and her sport in the spotlight like never before.