Taking the company's anti-bullying "Be a Star" campaign into account, many on-air scenes and storylines for their young fans come across as hypocritical.
According to BeAStarAlliance.org, the mission is to:
Ensure a positive and equitable social environment for everyone regardless of age, race, religion or sexual orientation through grassroots efforts beginning with education and awareness.
The campaign's pledge requires participants to stand up for those being bullied and contact the appropriate help when needed.
At the end of the day, you have to applaud the WWE for taking action. After all, their product will inevitably tempt a select few into putting smaller peers into wrestling maneuvers. Administering public outreach and education makes sense.
But for every CM Punk—every "voice of the voiceless"—there is a John Laurinaitis.
Here are a few cases of on-screen bullying that tend to counter the organization's goals.