When looking for the next breed of stars in the NHL, the league has to be mindful of more than a player's talent and production on the ice.
The humble, young player who hails from the Canadian prairie may have made for a nice story in the print world of newspapers a generation or two ago, but in the current information age, you want a player who has personality and is not afraid to put himself out there in the twitterverse so he can let the world know what's going on in his life.
But a player must have the game to go with the personality and lifestyle. If the young stars can make the most of their talent, they have a chance to join current stars like Sidney Crosby, Alex Ovechkin, Jonathan Toews, and Henrik Lundqvist at the top of the league's marketability list.
Here's a look at 10 young players who have the necessary ingredients to become the NHL's next breed of stars.