Leading up to the event, many were concerned about public interest in the event. Silva had just turned in a critically panned performance against Demian Maia at UFC 112, in which the champion spent the final two rounds avoiding contact as much as possible. Who would pay to see Silva fight someone who had a 4-3 record in the company?
It is an undisputed fact that Chael Sonnen has the bigger mouth than any other resident of West Linn, OR. Nothing was off limits to the American Gangsta. Leading up to the fight, Sonnen would make disparaging remarks about a plethora of topics.
Sonnen on Silva's training partners, The Nogueira Brothers:
(Anderson Silva’s) got a black belt under the Nogueiras. I think a black belt under the Nogueiras is saying, like, I got a free toy in my Happy Meal. I don’t really understand what the big deal is. One of em’s a punching bag, and the other one I just ignore; he’s really irrelevant.
Sonnen on Brazilian culture:
“Brazil isn’t a bowing country. You bow in Brazil they’ll hit you over the head and take your wallet out of your pocket.”
“Greetings from Sao Paulo! I’m learning the language: breakdancing in the Special Olympics is called Capoiera and cocaine is called brunch.”
Additionally, comments made by Sonnen at a UFC Fight Club Q&A session can be found in the video above. Somehow, the wrestler from Oregon would help to generate an impressive 600,000 PPV buys on an event lacking a major co-main event.