WWE has seen some phenomenal superstars in its life.
It has seen the mainstream appeal of Hulk Hogan and the Rock. It has experienced the impact of Stone Cold. It has been endowed with the magical talent of HBK, and the eternal mystique of the Undertaker.
John Cena, with his polarizing popularity, holds a spot in this pantheon, and deservingly so.
Call it a marketing ploy of the WWE or innate ability of John Cena’s character, but John Cena has become the most polarizing figure in the pro wrestling world. For every child that worships him, there is a detractor that loathes him. However, no matter what people think of him, they certainly can’t stop discussing about him. Because of this severe obsession, almost every aspect of John Cena has been discussed to death for e.g. his character, his ability and his place in the WWE.
Amidst all the debate, one aspect of John Cena remains comparatively less explored. It is his relevance to what happened in U.S. in the last decade, and his resonance with the events that transpired in the WWE. This aspect has both sociological and psychological undertones.
This article attempts to see these dimensions of the brand John Cena and it tries to look at the way Vince McMahon has created John Cena with his opportunistic business brilliance.
Disclaimer: this article does not judge John Cena in any way. It is a plain and boring analysis. Read at your own peril.