WWE: Enough with GMs—Why Laurinaitis, Long and McMahon Need to Go Away

Andy SoucekFeatured ColumnistJuly 2, 2012

They fight for power. They fight each other. They fight wrestlers. It’s time for them to stop fighting at all.

Who will be named the next GM of Raw on the 1,000th episode? It shouldn’t matter.

They’re a detriment to making the company more money.

Whoever it ends up being, they won’t go to many house shows, they won’t sell any merchandise and they will take up way too much TV time.

General Managers, COOs, CEOs, Network Executives and every other authority figure are overexposed and taking up valuable TV time.

The GM role often takes up four or more segments per show. How much better off would WWE have been over the past couple years had it given, say, one of those segments a week to guys like Kofi Kingston or a Dolph Ziggler?

Honestly, who is Kofi Kingston? What does he want in WWE? How many times in the past year has he spoken on camera? While Teddy Long and John Laurinaitis have had speaking roles seemingly hundreds of times, guys like Kingston remain virtually silent.

With that in mind, when’s the last time you saw someone with a Teddy Long t-shirt? Who owns a Laurinaitis action figure?

It’s time for the GMs to go away.

There was a time when wrestlers fighting authority figures was new and exciting. It was something we hadn't seen before on a national scale.

When Eric Bischoff joined the NWO in 1996, it was cool. It was even better when Vince McMahon and Stone Cold had their epic feud a short while later.

Then, The Rock feuded with McMahon, Austin feuded with Stephanie, Heyman and Taker went at it, McMahon fought Mr. America, McMahons fought DX, Jericho argued with a laptop. It just kept going.

More than 15 years of seemingly never-ending authority feuds later, it’s beyond stale. Even babyface authority figures have worn out their welcome.

Try to take this all in. Since the late 90s, we’ve seen these people in WWE with on-air authority roles: Mick Foley, Ric Flair, Paul Heyman, Shawn Michaels, Eric Bischoff, “Sheriff” Steve Austin, Chief Morely, Jonathan Coachman, Network Executive Palmer Canon, Armando Estrada, Tiffany, William Regal, Mike Adamle, Bret Hart, Kurt Angle, Vicki Guerrero, Triple H, a group of C-grade rotating celebrities and a computer.

It’s over. The gimmick is dead. Face or heel GMs just need to go away. 

Give some of the time that GMs take up back to the people who are actually going to make you money. Hire somebody like a Jack Tunney who, in the 80s, would come out every few weeks or months to make an announcement and disappear.

Tunney was the on-air figure during the Rock 'n' Wrestling Era, one of the most profitable times in the company's history. He didn't fight Hogan in handicapped matches, he didn't fire Ultimate Warrior while he cried, he didn't make Jake Roberts kiss his ass. He set up matches and got out of the way to let the stars shine.

It was as simple as that.

It may be hard for WWE to understand sometimes, but wrestling shows should revolve around wrestlers.