While they certainly are not the only way to judge success, statistics are quick and easy for measuring production on the football field.
Landry Jones and the Oklahoma Sooners have been putting up huge numbers for the past few years, yet they have been unable to reach their full potential for success.
Still, the Sooners have been at the top of the country in many major statistics, meaning they're doing something right in Norman.
In 2011, OU's passing attack was one of the best in the nation. Oklahoma was fourth in passing yards, fifth in attempts, and sixth in completions. Jones was also third in the nation in passing yards with 4463.
This season, OU will look to replicate those numbers and improve on their statistical output across the board.
Here are the players who will lead the way statistically in 2012.