Nike Hyperdunk Plus: No One Will Be Able to Resist LeBron James-Endorsed Shoe
The Heat champion is the latest star to hawk Nike's newest shoes, joining the likes of Hope Solo, Manny Pacquiao and Rafael Nadal, all of whom have joined forces to become the faces of Nike's revolutionary technology.
They Hyperdunk Plus shoes, part of the Nike Plus Basketball collection, combine digitally-enabled footwear with interactive mobile apps in order to completely revitalize your athletic experience, according to NikeLeBron.net. Even if you aren't LeBron.
Back in February, LeBron said in a video promoting the shoes:
To be able to calculate your stats and see, "Oh, wow, I jumped higher than you, I ran faster than you today"—to have that bragging right for that day, but then the next day, you do it all over again. … You want to be competitive every single day … so it'll be great to calculate that.
This revolutionary basketball technology-and-footwear combo is now being made available to the general public. It's not guaranteed to make you play like LeBron, but if you use it properly and practice, you'll probably play at least a little bit better.
According to Nike's website, sensors in the Nike Plus shoes "track every move on the court" and then sync with your phone to help you account for your progress. The app also measures your vertical leap, your quickness and your hustle and converts it into "NikeFuel."
More than your work on the court contributes to your NikeFuel, the app takes into account all of your running, walking, skateboarding, etc., and converts all of it into points.
Your NikeFuel is basically your most significant statistical measurement, and you can compare your mark to other Nike Plus users and compete to be the best of the best.
It's a unique way of giving you the motivation you need to improve, isn't it?
You can't have your stats looking like James Harden's after the NBA Finals. Maybe if he used Nike Plus technology, he would have been more prepared for LeBron and the Miami Heat.
According to Nike's website, the shoes deliver "soft, responsive and lightweight cushioning" using Lunarlon technology in the sole and Phylon in the midsole. They aren't available yet, but should be any day now.
Not only will the standard-issue colors soon be available for public consumption, but NIKEiD customization will also be available.
Don't expect these to come cheap. According to Examiner, they're expected to sell for around $250, or $300 for a customized pair.
That being said, when you can dunk like LeBron, it will be worth it. Or, at least, when you have a computerized program to tell you how much better you have to be to dunk like LeBron—then it will be worth it.
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