WWE News: The Network Not Launching Until 2013?
In this week's (subscribers-only) F4W Newsletter, Bryan Alvarez gives a pessimistic update on WWE's upcoming network. He notes that, per sources in promotion, its much talked-about launch looks to have been pushed back—again—until next year:
According to multiple sources, work on the WWE Network has slowed to a crawl in the past few weeks and the belief is that the debut date has been pushed back yet again. Originally, the company was targeting a fall launch, but now it looks highly unlikely that the Network debut will occur in 2012.
Alvarez went on to talk about the recent reports that WWE brass were instead flirting with the idea of launching the network as a monthly pay-subscription channel, similar to HBO or Showtime, instead of the widely available basic cable option they initially planned.
While this may seem like a more astute, financially-viable idea—on paper at least—Alvarez goes on to note:
One source said that at this point, no matter how you crunch the numbers, they never yield an appealing return. It was noted that the company appears to be far better off signing deals like the one announced Monday with Ion TV.
It will be interesting to see how the network concept develops from here...if it even does develop.