When asked (in an Entertainment Weekly interview) about the importance of villains in movies, actor Bruce Willis said, "Any story where you have good guys versus bad guys can only be as smart as the intelligence of your baddest guy."
Well, film lovers are certainly lucky WWE didn't make great films like The Godfather, The Silence of the Lambs or The Dark Knight.
Because WWE would've taken the great multi-dimensional villains from those films (Al Pacino's Michael Corleone, Anthony Hopkins' Hannibal Lecter and Heath Ledger's Joker) and turned them into bland heroes.
In WWE's hands, Michael Corleone wouldn't have killed his brother Fredo for betraying him. Instead, he would've started having lovely tea parties with him every Saturday morning.
In WWE's hands, Joker wouldn't have wanted to "watch the world burn." Rather, he would've wanted to hold Batman's hand and sing "Kumbaya."
This is what WWE has done to almost every great heel in recent memory. They've turned them into baby faces—stripping them of the characteristics that made them interesting in the first place.
As a baby face, "The Viper" Randy Orton looks like nothing more than a caged viper.
R-Truth went from being a highly-motivated, complex and believably frustrated heel to a smiling, dancing, mentally ill baby face. What's up with that!?
As for CM Punk, he went from having an attractively rebellious "I don't care what you think of me" attitude and telling the fans that they were a big reason why he planned to leave WWE to smiling at fans and fishing for cheers.
There's nothing wrong with turning popular heels into baby faces. However, WWE should do it the right way–the way that they used to do it.
Take The Rock and "Stone Cold" Steve Austin for example.
Like I wrote in a previous article, when Rock and Austin turned baby face, "they did not completely change what got them over with the fans in the first place. They didn't change their attitude. They wouldn't have called the WWE Championship design 'ugly,' and then later kissed it before matches—as CM Punk has done."
When Rock and Austin turned baby face, they didn't immediately turn their frowns upside down, like Sheamus did.
There's been talk of turning Daniel Bryan and Dolph Ziggler baby face.
Turn them the right way or don't turn them at all.
Like Bruce Willis said, "Any story where you have good guys versus bad guys can only be as smart as the intelligence of your baddest guy."
Brock Lesnar vs. John Cena at Extreme Rules was a great match because of how great a heel Lesnar was. He was such a great heel that he made the Chicago crowd root for Cena. Cena!
Sure, you need baby faces. But your baby faces won't be interesting if there are no great heels to challenge them.
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