Golf is a game where great achievements are widely praised but quickly get forgotten.
It is a sport that offers frustratingly little consistency (unless you're playing poorly), and players at the top of the media's radar one day can soon tumble far down the list.
Want an example? This year's U.S. Open champion offers a prime one.
In 2011, Webb Simpson put together an incredible breakout season.
The 25-year-old, from nowhere, posted two victories and three runner-ups on the PGA Tour en route to a second place finish on the season's money list.
The man previously known as a short-game extraordinaire and little else developed a well-rounded game with zero noticeable flaws (as his 1st-place ranking in the Tour's All-Around category demonstrated).
To top it all off, Simpson climbed as high as number six in the world golf rankings and was tracking along brilliantly.
Yet come U.S. Open time, the Wake Forest grad wasn't even being mentioned among the dark horses, let alone the winners.
It's a perplexing concept to those who value loyalty above all, but we now live in an age where fans are fast to hop on one bandwagon and even quicker to jump off it.
How else could one explain Simpson, a headliner coming into 2012, not even getting mentioned as a pick for the U.S. Open despite his game only slightly dropping off?
We wouldn't want to make the same mistake at next month's British Open Championship.
So, let us take a look at those players who have shown past golfing greatness yet fly under the radar as we approach the season's third major.
The favorites may be the safer bets, but as Webb Simpson (and Bubba Watson) showed, a lack of media scrutiny can be a huge advantage.
Those two may not have that luxury anymore, but this list of players still does.