In case you’ve been living under a rock for the last month, you’ve probably heard that Monday Night Raw will regularly become a three hour show starting in July.
This was the kiss of death for WCW in the late '90s as they rolled the dice with the three hour format and it blew up in management’s face.
Now why in the world should we expect the WWE to succeed where WCW failed so miserably in the past?
The WWE has a wealth of talent (not necessarily stars) on their roster chomping at the bit to get on TV and make an impact, and the three hour format will provide them that opportunity.
Now I know we all piss and moan during every three hour “special” that Vince McMahon seems to concoct every month or so, but the switch to a regular three hour broadcast will force Vince and company to take the product more seriously.
Can we expect some hokey pokey nonsense? Of course, but if the ratings have proved anything, it’s that fans tune out during those cornball segments.
Would a businessman like Vince McMahon want to dilute his product even more when making such a risky decision as it is?
The easiest way to get more wrestlers television time, as well as develop stories for those same wrestlers have been in the wastelands of Superstars and NXT, would be to dust off the Cruiserweight Championship and bring it out of retirement.
There are several quality wrestlers such as Tyson Kidd, Justin Gabriel, and Hunico who could do wonders for the division and actually make them seem like viable members of the roster. Imagine seeing Hunico in the ring with Primo or Epico and actually believing he will win a match rather than serve as enhancement talent for Sin Cara.
And let’s not forget, being in the Cruiserweight Division does not mean you are confined to wrestling within your “class.” Rey Mysterio, Chris Jericho, Eddie Guerrero, Christian, and Matt Hardy all were Cruiserweight/Light Heavyweight Champions at one time, and it certainly did not prevent them from reaching bigger and better things during their careers.
There are so many talented performers on the roster, who, for better or for worse, are generally overlooked in order to get guys like John Cena, Randy Orton, and CM Punk more TV time. With this additional hour of television being added to the weekly schedule, the WWE now has five hours of primetime programming to work with.
For a company that is desperate to create new stars, it seems like a no-brainer that you would want to feature your most athletic and talented wrestlers in some capacity on TV.
Who knows, this extra exposure could serve as lighting in a bottle and propel several Superstars to heights that management and creative never thought possible.
It sure didn’t hurt Rey Mysterio at all.