The UFC Hall of Famer stars alongside actors Dominic Purcell and Vinnie Jones as he plays a CIA agent in search of his ex-finance after she boards a plane that is targeted by a group of hijackers.
The film's plot seems straight forward, but Couture is a good fit for the role.
Couture's film career isn't necessarily skyrocketing, but "The Natural" looks to be on a steady path to establish himself as a credible action star. And he is set to have a busy summer, with the upcoming release of "The Expendables 2" on August 17.
Couture's charm and charisma instantly make him a marketable star in Hollywood. Couture's stardom will also open the door for other marketable fighters like Georges St-Pierre and Jon Jones, should they get bitten by the acting bug in the future.
Couture's success in films thus far will not only increase his profile, but help build the mainstream acceptance the UFC has been searching for in the last few years. It won't hurt to have one of the company's most recognizable faces appear on a UFC broadcast every now and then to promote his latest flick.
It's a win-win situation for the company, and the UFC should look to take advantage of the opportunity with some of their top guys who are more media-savvy than others.
"Hijacked" will be released on Blu-ray and DVD on July 31.