In the main event of Sunday night’s No Way Out pay-per-view, The Big Show lost to John Cena inside a steel cage. The outcome is somewhat surprising because Show has been built as the top villain in the company in recent weeks. After tearing through some of Raw’s most popular babyfaces and destroying the once-invincible Brodus Clay, a fairly decisive loss to Cena seemed to be out of the cards.
Sure, it took Kofi Kingston, Alex Riley, Zack Ryder, Santino Marella and the aforementioned Clay to prevent Show from winning. However, after a promo such as the one Cena cut last Monday night—and the fact that fans generally do not overlook losses as easily as the company wishes they would—it may be difficult for the creative team to continue pushing Big Show as hard as they had prior to No Way Out.
Big Show appears poised to move away from Cena and, perhaps, into a feud with Brodus Clay. That is not a bad thing because Show still has the star power to help elevate Clay. Unfortunately, the fans have already watched Show single-handedly destroy Brodus on an episode of Raw.
Why should they buy into him as a threat when he was thoroughly destroyed the first time they encountered one another?
If the storyline with Cena continues, Vince McMahon and his creative team may find it difficult to convince the company’s fans to buy into the giant as a legitimate threat to Cena, considering the fact that John already defeated him in their first match.
Regardless of who Show finds himself programmed with over the course of the next month, his fans should rest assured knowing he will likely remain a featured performer on WWE television. The roster remains incredibly thin, so the company cannot afford to shuffle him back to the mid-card.
The only question that remains is whether or not fans will care.