In an extremely uncharacteristic move by the NCAA, the organization has decided to deregulate phone calls, text messaging, Twitter and Facebook for college basketball coaches recruiting players who have finished their sophomore year of high school.
It makes sense. For better or worse, the majority of all teens carry smart phones and use them as their primary means of communication.
Trying to regulate communication, especially social media, is far too daunting of a task for it to be done with any real accuracy or accountability.
It has cost coaches, most notably former Indiana head coach Kelvin Sampson, their jobs in the past.
This opens up a whole new world for both coaches and recruits and hopefully will lead to less NCAA infractions of what would be flat out silly rules.
My hope would be to roll the deregulation into all sports, especially football. The less power the NCAA has over the private matters of coaches and student athletes, the better.
Perhaps this is the dawn of a new era for the NCAA, one where it is, as it likes to often claim, actually doing what is in the best interest of the student athletes. Saddling them with countless rules and controlling their nearly every move is anything but.