Big Show’s rise to prominence over recent weeks has been much maligned by some sections of the WWE Universe, despite the best efforts of WWE's creative team.
The "World Largest Athlete" and his rampages have been booked in a way that makes the 7' monster look unstoppable, while the booking team has given Show ample on-air time to explain his change in attitude. Yet this has not been enough to get the Big Show over with the crowd.
All these suggestions have some truth behind them, but none fully explain why this particular push has failed to capture the audience's imagination.
The key issue with Big Show's current push is in the detail. There are three important lines provided in Show's promos that directly clash with each another. These statements have been repeated over and over again in recent weeks (in slightly different forms) but read like this:
No sympathy, 15 years in the business. No sympathy. I did what I had to do
I have an Ironclad contract with a big, fat bonus which means I'm set for life
Making people smile...was a calculated business decision...I'm a businessman who also happens to be a giant
All quotes from Raw 06/04.
On the surface, these statements do not appear to interfere with one another; however, a little deductive reasoning highlights the problem: The three bolded statements cannot be true simultaneously.
If Big Show has been making business decisions to make the most money and has been at the top of the business for 15 years, then he should not need the bonus to set him up for life. Big Show signed lucrative deals in both WCW and WWE during the golden age for salaries in the wrestling industry, and these funds should be more than enough for anyone to retire on.
A bonus in this financial climate would only be a drop in the ocean compared to the money that Big Show should possess, making this a bad motive for Big Show to have sided with John Laurinaitis.
There is an argument that Show could use the bonus money to top up his already saved reserves so "The Giant" can retire easily, but the promos made by Show have indicated that this money has freed him from financial burden in one fell swoop. This does not sound like someone who already had a nest egg.
With the theory that the bonus is needed to top up Show's retirement funds discounted, there are two possible scenarios. The first is that Big Show is a good businessman, and so he saved his money and does not need the bonus. He could have been "The Giant" whenever he wanted, but he chose not to because he is a good businessman.
The second option is that Show is a bad businessman who has lost his money and needs the bonus for the financial security in order to become "The Giant." However, if this second scenario is the case, Show would have not had the business sense to know that being "The Giant" was a poor business decision earlier or to realize he needed the security.
A poor person who is offered a great deal of money is likely to accept, so if Show has lost his money, this would be a reasonable motivation for Big Show to have joined John Laurinaitis, but this is not how the situation is being portrayed on television, which leads to fan confusion.
The only way that Big Show can be a good businessman and have that bonus make sense in the timeline that WWE is presenting is if this Show is an impostor. Of course, there were rumors about Ultimate Warrior being more than one man, and characters like Doink The Clown and Sin Cara have been played by more than one wrestler, but this is extremely unlikely in Big Show's case.
What is most annoying about these decoy reasons is that the real reason that Big Show turned—he felt abandoned by the WWE fans and his coworkers—is actually a really interesting idea. Questions arise like, what happens if the person who everyone takes for granted suddenly stands up for themselves? Can someone be pushed too far? Can someone change their nature?
These questions would be unique to a WWE audience, and Big Show's character would be more than the monster heel that he is currently portraying.
Unfortunately, the opportunity to do something new has been lost.
Big Show's clashing statements may appear to be insignificant, but the ill feeling that permeates the crowd following such a mistake has the habit of undermining entire feuds. These logical errors play at the minds of the viewers and evoke a negative reaction.
The past has shown that potentially brilliant scenarios can become stunted by poor crowd interest and are replaced by quick fixes when this arises, as seen with the demise of Tensai, while WWE creative search for their next great feud.
Big Show resenting the other wrestlers for not supporting him can be seen as a valid reason for someone to turn away from their friends, but this has now been so badly obscured by the other excuses that the whole idea has become frayed.
Show is likely to lose at No Way Out, and the Big Show's retirement may not be too far down the road.
Had the WWE creative simplified the reasons or checked that the excuses being given did not clash, then this could have been Big Show's last great run. However, this feud will always be seen as one that never quite felt right.