WWE has done a very poor job building up the hype for their No Way Out PPV events, but the World Heavyweight belt title match between Sheamus and Dolph Ziggler can’t be tossed in that category.
A match between The Celtic Warrior and Alberto Del Rio was the original plan, but the goon that is Khali changed all of that. A Khali Chop on last Friday’s SmackDown gave Del Rio a serve concussion and has knocked him out of competition for the foreseeable future.
So a Fatal 4-Way Contender’s Match was decided upon and Ziggler outlasted Christian, Jack Swagger and The Great Khali for the chance to win the belt.
Problem is, Sheamus is on the fast-track in the WWE universe. He is gradually becoming one of the main attractions and his fan base continues to rise without the aid of stupid gimmicks. Sheamus is one of the best pure wrestlers in the entire sport.
He isn’t going to get knocked off by a guy like Ziggler, who seems to have already peaked as a WWE superstar. He was on the rise within the sport until CM Punk took the WWE by storm last summer and has never recovered since.
So now The Show Off has been grouped together with Jack Swagger more often than not and is an afterthought in most events. When was the last time you even heard him on the mic?
Another giant problem with this match is that Sheamus has beaten Ziggler twice in recent RAW and SmackDown appearances. If Sheamus loses, he’s suddenly going to lose his belt despite still winning their recent series of matches 2-of-3? Not going to happen.
WWE had to think fast with the Del Rio concussion and will not completely flip the script that was likely already set in stone. Sheamus will retain his title, and will seek out a bigger name to feud with at SummerSlam.
With the concussion, and the suspensions of Chris Jerico and Randy Orton, the star power is currently lacking. Ziggler is merely in the right place at the right time. He is not on the same level, and while a close and controversial Sheamus win to set up a longer feud is an option, I expect a romp.
Prediction: Sheamus retains World Heavyweight belt