Miami Heat

Why LeBron Must Forever Embrace His New Me-First Attitude

BOSTON, MA - JUNE 07:  LeBron James #6 of the Miami Heat runs up court in the first half against the Boston Celtics in Game Six of the Eastern Conference Finals in the 2012 NBA Playoffs on June 7, 2012 at TD Garden in Boston, Massachusetts. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Jim Rogash/Getty Images)
Jim Rogash/Getty Images
Matt ShetlerCorrespondent IJune 8, 2012

NBA fans have seen it a couple of times this postseason: what can happen when Miami Heat superstar LeBron James plays with a selfish attitude.

In this case, the word selfish isn't a bad thing, and the results show that LBJ must forever embrace the me-first attitude. If he does, there will be little doubt remaining about James being hands down the most dominant force in the NBA.

It's hard to fault LeBron for being too unselfish at time. It's his nature, and it fits his skill set.

James is a guard packaged into a 6'9", 250-pound frame that is unlike anything the NBA has ever seen before. He's a natural facilitator, but sometimes being selfish and becoming the alpha male of the franchise is what is necessary.

When LeBron has embraced that attitude this postseason, the two times that Miami had their backs against the wall, he's turned in two of the greatest individual performances in NBA playoff history.

In the Eastern Conference semifinals against the Indiana Pacers, LeBron scored 40 points, grabbed 18 boards and dished out nine assists, but he found a way to outdo himself Thursday night against the Boston Celtics when he made 19-of-26 shots en route to a 45-point, 15-rebound and five-assist performance.

In each game, LeBron had the willingness to put the Miami Heat on his back and go into takeover mode from the opening tip.

If he embraces that attitude and brings that chip on his shoulder on a nightly basis, the rest of the NBA should look out.

It's not LeBron's fault that his supporting cast is below average. It's not LeBron's fault when his sidekick Dwyane Wade struggles from the floor. But LeBron knows he will ultimately get the blame, even though he has put up 30-and-10-type numbers almost on a nightly basis through the entire postseason.

That's why James must realize that if he's not going to get the proper help from his teammates, he has to make room for them to hop on his back.

BOSTON, MA - JUNE 01:  LeBron James #6 of the Miami Heat calls for the ball on offense in the first half against Mickael Pietrus #28 of the Boston Celtics in Game Three of the Eastern Conference Finals in the 2012 NBA Playoffs on June 1, 2012 at TD Garden
Jim Rogash/Getty Images

It's all about embracing the fact that to win a championship, James must play with that me-first attitude.

The results speak for itself.

When James plays with that killer instinct and is willing to demand the ball and live with the results, then the sky is the limit to win as many championships as he wants.

Yet if he doesn't, we will see the Heat continue to have the same problems that have plagued this team for the past two years.

He's been in the league for nine years now, but it's never too late to change.

If he does and plays with the attitude that he did in Game 6, who's going to be able to stop him?

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