NBA Rumors: Phil Jackson to Magic Makes Little Sense for Both Parties

Matt Shetler@@buccos12Correspondent IJune 7, 2012

LOS ANGELES, CA - DECEMBER 03:  Los Angeles Lakers head coach Phil Jackson smiles during the game against the Sacramento Kings at Staples Center on December 3, 2010 in Los Angeles, California. The Lakers defeated the Kings 113-80. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Jeff Gross/Getty Images)
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The Orlando Magic are grasping at straws in what could be a last-ditch effort to convince All-Star center Dwight Howard to sign an extension with the team.

The latest involves former Los Angeles Lakers and Chicago Bulls head coach Phil Jackson as the Magic try at another attempt to lure the Zen master to Disney World. While it's all a nice thought, this all makes very little sense for either side involved.'s Sam Amick reported that talks are on again, five days after the Orlando Sentinel reported that Jackson bowed out of a proposed deal to accept a front office position.

Writes Amick:

According to the sources, the latest version of the proposal has Pacers assistant and ex-Lakers assistant Brian Shaw coaching the team and Hall of Famer and Bulls ambassador Scottie Pippen as the lead assistant. And as if Jackson's potential price tag wasn't daunting enough (he earned $12 million in his last year with the Lakers), one of the sources said he is asking for a slice of minority ownership in the franchise. The hope, of course, would be for Jackson to use his cachet to persuade Dwight Howard to remain in Orlando for the long term. 

After Howard and former coach Stan Van Gundy turned the 2012 season into a circus, the Magic need some stability all the way from the front office down to the head coach.

Is the goal to win a championship or to become the laughing stock of the NBA?

The reality is that Jackson has never been a general manager or a front office employee and none of his cronies, including Sam Vincent, Shaw and Pippen, have experience at the jobs the are rumored to potentially take.

Don't the Magic need people to show up for work? Is Jackson going to be available only via Skype?

No, this is a joke and a publicity stunt. The Magic are in no position to deal with that. Instead of bending over backwards to please Howard, maybe they should start over and do things the right way.

As far as Jackson, it's very simple.

He's the most accomplished coach in the history of the game. While he may have the itch to return to the NBA, coaching is what he does best. If Jackson has his eye on Orlando, it should be as a coach and not a pretend executive.

Jackson's agent, Todd Musburger, denied Amick's report (via The Sporting News):

“One, Phil never voiced in any interest in Orlando. Never had us check it out. Never checked it out himself,” Todd Musburger told TNT. “Two, Orlando never called.”

ATLANTA, GA - APRIL 28:  Dwight Howard #12 of the Orlando Magic walks to the bench after a turnover to the Atlanta Hawks during Game Six of the Eastern Conference Quarterfinals in the 2011 NBA Playoffs at Philips Arena on April 28, 2011 in Atlanta, Georgi
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Whether Amick's report on Jackson is true or not, it's ridiculous it is on both sides.

The only way the Zen Master helps the current situation in Orlando is by being the head coach and with Howard practically having one foot out the door for over a year now, that will never happen.

The Magic need to rebuild, but they need to do it the right way.

Gimmick hires and publicity stunts aren't the way to get this team an eventual NBA championship.