6 Key Factors in the LPGA's Resurrection

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6 Key Factors in the LPGA's Resurrection
Scott Halleran/Getty Images

The LPGA went through a very dark period in the mid-2000s: a handful of sponsors left, players weren't happy and the schedule was reduced dramatically. The board of directors and the players decided to change the situation in order to enhance the tour.

It wasn't easy. The LPGA didn't have much of a marketing campaign; so the players were hardly ever recognized. TV coverage was very low and thinking of live coverage was ludicrous, as most of the tournaments were taped.

It’s been four years since Carolyn Bivens was ousted as the tour’s commissioner and the LPGA is finally back on track, but how did they make this happen? Let’s find out…

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