So, it seems that even with his personal life issues, John Cena is still getting the push of a lifetime. WWE Creative has turned the tables on Cena’s slowly dying fan base by doing the only thing that could possibly turn things around.
Turning everyone who matters into heels!
Let’s take a look back at the progression of John Cena’s storyline since WrestleMania 28.
Brock Lesnar was brought back to be the ultimate brute heel. He did several things. He made it clear that he didn’t care about the fans, he made it clear that he was “the bad guy” and he finally he lost to John Cena.
Next, John Laurinaitis took to the ring with Lord Tensai to display his male dominance and summon his inner Vince McMahon. He started up a feud with John Cena, and true administrative heel fashion, began making John Cena’s career extremely rough.
And who would have thought that the next victim of the “re-establish Cenation movement” would be the Big Show. After months of Big Show being a fan favorite, he was abruptly turned heel and placed head on with Cena himself.
It seems like WWE Creative’s solution to bringing the Cenation back to life is turning everyone possible against the superstar—not to mention all of the inadvertent additional help.
For example, Randy Orton was suspended for 60 days because of a wellness policy violation and CM Punk was preoccupied with Daniel Bryan and AJ. Those things, added on to the overwhelming heel focus on Cena, makes the crowd now scream for Cena’s appearance.
Notice that last week during the Big Show and Brodus Clay beat down, the crowd chanted for Cena to come and put a stop to the madness. The crowd also erupted this past Monday when Cena came to the ring.
It’s becoming clear that WWE Creative’s motives for turning everyone against Cena is to force the crowd to beg for their hero. This is working so far, but how long can Cena remain the focal point, and how long can all the superstars continue to push the “re-establish Cenation movement?"